Affiliated Institution/Organization(s): University of Illinois Urbana Champaign
Session Format: Presentation
Session Tracks:
OP – Online Pedagogy & Instructional Strategies
TT – Technology & Tools
IT – Innovation & Trends
Session Description
Generative AI presents both opportunities and challenges for higher education, particularly in preserving academic integrity while fostering career-ready communication skills. This study introduces an AI-powered video assessment that replaces traditional written assignments with authentic video case presentations using the Bongo platform. Students delivered managerial pitches recommending market segmentation strategies and received real-time AI-generated formative feedback on both disciplinary content and presentation effectiveness before final submission. The assessment emphasized iterative, process-based learning through practice, feedback, revision, and resubmission, while AI-assisted scoring provided transparent performance indicators and scalable personalized support. The innovation was evaluated through a survey of 170 undergraduate students enrolled in a Business Minor course at the University of Illinois Urbana-Champaign. Results demonstrated high student satisfaction (91%) and strong acceptance of AI-generated feedback and scoring. Nearly 80% of respondents reported that AI feedback enhanced their achievement of learning objectives, while many also reported improvements in presentation quality, speech delivery, and motivation to revise their work. Students perceived the AI system as accurate and preferred the AI-supported assessment over traditional presentation formats. These findings suggest that AI-powered video assessments provide a scalable approach to strengthening authentic learning, enhancing communication competencies, and preparing students for success in an increasingly AI-enabled workforce.
Learning Objectives
- As a result of this presentation, attendees will gain the knowledge and practical strategies needed to effectively integrate AI-powered video assessments into higher education courses to enhance authentic learning while developing students’ essential human skills. Specifically, attendees will be able to:
- Understanding AI in Higher Education: Describe the opportunities and challenges that generative AI presents for higher education, particularly its impact on academic integrity, authentic assessment, and the development of communication and critical thinking skills.
- Evaluating AI-Powered Assessment: Evaluate the design and effectiveness of an AI-powered video assessment model that integrates real-time AI-generated formative feedback, AI-assisted scoring, and iterative learning to enhance student engagement, communication competency, and authentic demonstration of learning.
- Implementing AI-Powered Video Assessments: Apply evidence-based strategies for integrating AI-powered video assessments into their own courses by aligning AI feedback with learning objectives, promoting continuous improvement through multiple practice opportunities, and maintaining instructor oversight to ensure fairness, transparency, and meaningful learning outcomes.
Session Facilitator(s)
- Myoung Kim
Bio(s)
Myoung Kim (PhD, University of Wisconsin at Madison) is a Clinical Associate Professor of Marketing at the Gies College of Business, University of Illinois Urbana-Champaign.
Her research focuses on consumer health and well-being and pedagogical innovation, with work published in the Journal of Public Policy & Marketing, Journal of Macromarketing, and Social Service Review. She is a three-time recipient of the Innovation Scholar Award at the Gies College of Business and currently serves as an AI Faculty Fellow for Teaching Innovation, advancing the integration of AI into teaching and learning.
Prior to academia, she spent over a decade as a marketing research executive and served as a Research Director at the Wisconsin Department of Health Services.
She brings a wealth of professional and academic experience to the classroom, having taught a diverse range of subjects, including marketing, consumer science, economics, and statistics. Committed to student success, she continuously strives to enhance learning experiences, foster engagement, and support students’ personal and professional growth.