Affiliated Institution/Organization(s): University of Illinois Urbana Champaign
Session Format: Workshop
Session Tracks: AEA – Accessibility, Equity & Access
IT – Innovation & Trends
Session Description
Advertising education is evolving rapidly as digital inclusivity, accessibility standards, and global regulations reshape expectations for future practitioners. As frameworks such as the ADA Web Accessibility Rule, Section 508, FTC truth-in-advertising requirements, platform transparency policies, and emerging AI regulations continue to expand, advertising educators face growing pressure to prepare students for a complex, accountability-driven environment. Yet many instructors lack ready-to-use tools and pedagogical models for integrating accessibility and regulatory literacy into creative coursework. This 90-minute interactive workshop introduces Create With Compliance, a multimodal instructional system designed to help educators embed accessibility, inclusivity, and regulatory thinking directly into advertising and digital media instruction. Rather than treating compliance as a constraint or add-on, this workshop demonstrates how it can function as a generative creative framework that enhances both student outcomes and ethical practice. Participants will engage in guided, hands-on activities using toolkit components, including a six-part advertising compliance framework (e.g., accessibility, data privacy), workbook templates and design-thinking exercises, scenario cards with real-world challenges, and a digital resource hub with a “compliance wheel” to support instructional planning and application.
Learning Objectives
- Analyze short creative scenarios to identify accessibility gaps, regulatory risks, and ethical considerations.
- Apply structured prompts and checklists to revise or ideate compliant campaign elements in small-group activities.
- Experiment with integrating compliance tools into existing assignments or courses.
- Reflect on how accessibility and regulatory frameworks can be positioned as drivers of creativity rather than limitations.
Session Facilitator(s)
- Marisa Peacock
Bio(s)
Marisa Peacock is a social media strategist, educator, and researcher whose work sits at the intersection of digital marketing, inclusive design, and emerging technologies. She is a Senior Lecturer in Advertising at the University of Illinois Urbana-Champaign, where she teaches courses in digital content strategy, social media management, public relations, and artificial intelligence in advertising. In her role, she also leads the Sandage Social Media Lab, an experiential learning initiative that connects students with real-world clients to develop data- driven communication strategies.
She is the founder and chief strategist of Strategic Peacock, a consultancy established in 2010 that partners with nonprofits, small businesses, and educational institutions to design and implement effective digital marketing and social media strategies. Her professional practice emphasizes aligning audience insights with platform-specific communication to enhance organizational visibility and engagement.
With more than a decade of experience in marketing and communications, she has developed expertise in web, social media, and multimedia strategy across diverse sectors, including independent schools and mission-driven organizations. She is also an active speaker and presenter, regularly contributing to national and international conferences on topics such as customer experience, digital strategy, and the evolving role of social media in organizational communication.
Her current research is grounded in her pursuit of a Master of Fine Arts in Design for Responsible Innovation at the University of Illinois Urbana-Champaign. Her work focuses on integrating inclusive design principles into advertising education, with particular attention to fostering digital accessibility and equity in teaching practices. Her contributions to teaching and mentorship have been recognized with multiple institutional awards, including honors for excellence in undergraduate instruction and student impact, reflecting her commitment to innovative pedagogy and student success.
She holds a Master of Arts in Liberal Studies from Georgetown University and a Bachelor of Arts in Psychology from Mount Holyoke College.